This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. With pricing underpinning a key revenue generator for firms, fee negotiation is pivotal in winning and retaining key clients in today’s competitive market. Who is and should be leading on this front and how do you charge for value instead of your time? In this session, the panel addresses the issue of trust with clients when it comes to transparency of pricing and delivering legal services in the most cost-effective way, where the role of pricing should fall and how firms can encourage the right behaviours from their lawyers, with shared insights from Clifford Chance’s ‘balanced contribution’ pilot. Fill in the below form to hear the thoughts of Reed Smith’s assistant director for EMEA client value Adam Al-Shaybany, Clifford Chance’s director- global head of client & market development – global financial markets Laura Nicholls, Herbert Smith Freehills’ legal operations manager- disputes David Dunn and Hogan Lovells’ global head of business development & strategy Adam Soames.