Established in 1982 by Stanley J Berwin, the name came to carry serious weight, particularly in the funds space. But scrapping the old SJ Berwin moniker isn’t necessarily a bad thing for the firm. Despite being a strong brand locally, it never made a serious dent in the global psyche – at least according to Acritas’ Global Elite Law Firm Brand Index.
And if that’s not enough to win you over, at least the countdown is finally on to bin the spoonful of alphabet soup that is KWMSJB.
Also on TheLawyer.com:
- Kirkland & Ellis’ London head Graham White has left to become Fried Frank’s first-ever London managing partner
- Freshfields Bruckhaus Deringer’s new corporate, litigation and employment heads are looking stateside in a bid to hang onto the firm’s lead in America
- McDermott Will & Emery finance partner Pierre Brochet has quit to join Greenberg Traurig Mayer