King & Wood Mallesons bids bye bye to Berwin

The first day of November will be one of celebration for King & Wood Mallesons, which will no doubt be cracking out the bubbly to celebrate one whole year since its gargantuan mega-merger.

But, as today’s story reveals, in the UK, Europe and the Middle East the occasion also marks the end of an era – the day that it’s formally axing its SJ Berwin name.

Established in 1982 by Stanley J Berwin, the name came to carry serious weight, particularly in the funds space. But scrapping the old SJ Berwin moniker isn’t necessarily a bad thing for the firm. Despite being a strong brand locally, it never made a serious dent in the global psyche – at least according to Acritas’ Global Elite Law Firm Brand Index.

In its latest report, Acritas cited King & Wood Mallesons as having the fourteenth-strongest law firm brand worldwide – on a par with Eversheds, and just one spot behind Latham & Watkins.

And if that’s not enough to win you over, at least the countdown is finally on to bin the spoonful of alphabet soup that is KWMSJB.

Also on

Featured Briefings
Employment – B P Collins: Employees ‘go into work when ill’
IP – Walker Morris: Luxury fashion items and trademark infringement
Real estate – Shepherd and Wedderburn: Land and buildings transaction tax: rates and thresholds announced
Family – IBB Solicitors: Financial remedy proceedings and funding your divorce
Tax – DLA Piper: Belgian tax on the conversion of bearer securities incompatible with EU legislation