King & Wood Mallesons bids bye bye to Berwin

The first day of November will be one of celebration for King & Wood Mallesons, which will no doubt be cracking out the bubbly to celebrate one whole year since its gargantuan mega-merger.

But, as today’s story reveals, in the UK, Europe and the Middle East the occasion also marks the end of an era – the day that it’s formally axing its SJ Berwin name.

Established in 1982 by Stanley J Berwin, the name came to carry serious weight, particularly in the funds space. But scrapping the old SJ Berwin moniker isn’t necessarily a bad thing for the firm. Despite being a strong brand locally, it never made a serious dent in the global psyche – at least according to Acritas’ Global Elite Law Firm Brand Index.

In its latest report, Acritas cited King & Wood Mallesons as having the fourteenth-strongest law firm brand worldwide – on a par with Eversheds, and just one spot behind Latham & Watkins.

And if that’s not enough to win you over, at least the countdown is finally on to bin the spoonful of alphabet soup that is KWMSJB.

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