Khaitan & Co has advised Pepe Jeans Europe, which has entered into a joint venture with Dollar Industries Limited to incorporate a 50-50 joint venture company to manufacture and market premium fashion innerwear, loungewear, gymwear, sleepwear and track suits for adults and kids in India, Nepal, Bangladesh, Sri Lanka and Bhutan, under the Pepe Jeans brand name.

Pepe Jeans Europe engages in the retail and distribution of Pepe Jeans in Europe. It was founded in 1995 and is based in Amsterdam, the Netherlands and operates as a subsidiary of Pepe Jeans London Ltd.

Bhavik Narsana (partner), Vivek Sriram (principal associate) and Suditi Surana (associate) represented the client on the transaction.