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Brand management

Building a law firm brand is a complex business. It involves everything from culture, client service, operational efficiency, ethical values – and then communicating that whole package to the outside world. As our recent analysis shows, tailoring that message to Generation Y, firms’ future trainees, presents even more challenges. Recruiting Generation Y Skadden retains top […]

Norton Rose Fulbright

Norton Rose Fulbright LLP accounts show a move into the black in 2013/14

Norton Rose Fulbright moved into a cash-positive position in the 2013/14 financial year, with an increase in cash and reduction in borrowings leaving the firm in the black. The firm’s LLP accounts show that cash flow grew 18.4 per cent from £47.8m to £56.6m in 2013/14. That was offset by a 6.2 per cent reduction […]

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