On 28 August 2013, DLA Piper played host to some of the UK’s fashion elite, welcoming senior members of the British Fashion Council and the current recipients of NEWGEN MEN SS14 to a private dinner.
NEWGEN MEN is a support programme run by the British Fashion Council and sponsored by TOPMAN, which assists emerging menswear designers in growing their business and in helping to raise their profile through designer business support and showcasing opportunities at London Collections: Men.
Since summer 2012, DLA Piper, through its fashion, retail and design group, has partnered with the British Fashion Council to provide pro-bono legal and commercial advice to the designers who have been selected for the NEWGEN MEN award. Lawyers in the firm’s London and Hong offices have advised current and previous recipients on issues such as protecting their brands in China, distribution agreements, collaborations with retailers and employment obligations.
The current NEWGEN MEN recipients are Agi and Sam, Astrid Andersen, Lee Roach, Matthew Miller, Nasir Mazhar, Shaun Samson and Martine Rose.