The use of video content is a staple of online news and entertainment reporting, but the difference between editorial and advertorial content can be blurred. For consumers this is an important distinction, and one the Advertising Standards Authority (ASA) is trying to clarify.
Walker Morris examines new guidelines issued by the ASA to ensure video bloggers do not mislead viewers. The guidance was issued after a complaint about a series of advertorial videos concerning Oreo biscuits. The videos included the text “Thanks to Oreo for making this video possible”, but this line was not deemed strong enough to make clear the marketing nature of the video. Click here for more information.
No5 Chambers discusses a number of recent cases relating to whether employees should be paid the minimum wage when they have to sleep at their place of work. This issue led to some tricky decisions being arrived at by the Employment Appeal Tribunal, which often considers the case of care workers who are required to stay at work overnight. One such case was rejected when an employee tried to claim £200,000 in reparations. Click here for more information.
Shoosmiths focuses on the controversial ‘Peeple’ app, which rates individuals out of five stars. Although designed to be the “world’s largest positivity app” there is equally a big risk of breaching defamation laws. This could be an issue for anyone who receives a zero-star rating. Click here for more information.
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