Bond Dickinson and Blackstone Chambers kicked off the first stage of a judicial review process for supermarket giant Sainsbury’s, marking the latest stage in battle with rival Tesco.
Sainsbury’s is aiming to take the Advertising Standards Authority (ASA) to court after it rejected it’s complaint about rival Tesco’s ‘Price Promise’ campaign.
Bond Dickinson client relationship partner Gavin Matthews has instructed Blackstone Chambers’ Tom de la Mare QC to launch the next stage of the company’s legal battle with Tesco.
Bond Dickinson was appointed to Sainsbury’s revamped legal roster in 2011 as Bond Pearce ahead of its merger with Dickinson Dees (7 December 2012), when 12 firms were admitted to the panel (4 February 2011). It is a go-to firm for litigation, regulatory and employment.
The case concerns Tesco’s price comparison campaign, with Sainsbury’s arguing that the Tesco campaign misled customers by equating Sainsbury’s products with Tesco, despite differences like Fair Trade accreditation.
The company is aiming to have its case heard in January to establish whether or not it is able to submit the case for review.
Tesco is yet to instruct counsel.