Ince & Co advises Interactive Ideas on the sale of its business to Storit

Ince & Co has advised the majority shareholders of Interactive Ideas, an enterprise software distributor, on the sale of its business to Storit, a value-added distributor (VAD) of data storage, software solutions, networking and IT-related products and services. The terms of the deal are confidential.

Following the sale, Interactive Ideas’s team will form part of Storit’s subsidiary CMS Distribution, but its brand will continue for the foreseeable future and Michael Trup will remain as managing director.

The deal, which closed on 1 November 2013, creates a VAD with a turnover of £166m, making it the largest VAD in the UK and Ireland.

Matthew Stratton and Stephen Jarvis (partner) led the Ince team, which included Trevor Garrood (real estate), Clare Smith (tax), Richard Hyman (corporate) and trainee Antony Brook.