RPC is to restructure its media practice into the intellectual property group following the exit of media head Jaron Lewis.
Lewis left the firm last month to join the South East Circuit as a full time judge, prompting a rethink of how the group operates within the firm.
According to IP chief Jeremy Drew the firm has seen an increased demand from its media client base, which includes Google, the Daily Mail and Associated Press, for IP related services.
“Over the last 18 months the large media companies that we’re working for, like Google and the publishers, are wanting the IP services that go beyond the traditional services like online defamation,” he said.
The aim is to leverage the strength of the media group to bolster the IP practice by bringing them together. Drew said the firm was looking for new touch points with existing clients to increase levels of instructions.
Media partner Keith Mathieson, who recently advised the Associated Press at the Leveson Inquiry, will lead the eight strong media team within the IP group.