A new legal franchise aimed at rivalling QualitySolicitors has been launched, with plans to attract 50 high street firms to team up with local corner shops to market their services.
Local Law is setting out to attract franchise owners from corner shops to advertise the services of a local law firm. Firms, meanwhile, will pay a fee to have their services advertised locally and regionally by a team of PR and marketing professionals.
While QualitySolicitors negotiated a deal last year with WHSmith that saw advice desks installed in branches of the retailer around the UK (7 April 2011), the Local Law model will focus predominantly on marketing.
The organisation has been in talks with nationwide convenience store chain Premier Stores for the last year but will target shops directly. It is also discussing its plans with Costcutter and Nisa.
Retailers who sign up will be paid a fee of £1,200 a year for agreeing to stock and display firms’ marketing materials in their shop. Meanwhile, law firms are being asked to pay an annual subscription of £7,500 plus VAT to join Local Law, plus a monthly PR and marketing fee of £4,950 plus VAT. That would make the total annual cost of being a Local Law firm £66,900, plus VAT of £13,380.
Local Law’s marketing brochure for law firms suggests that the fee compares favourably to an average referral fee per case of around £800.
A spokesperson for Local Law said the organisation was close to signing up its first law firm. It is aiming to attract high street and personal injury practices, and will appoint only one firm per town or per postcode in larger cities.
Local Law’s board is being finalised, while the PR and marketing side will be run by consultancy firm Xpress Outsourcing.