New Multi-media Directory provides Marketing Platform for the High Street Legal Practice

LawPlayer, a full services digital marketing company, have launched a national multi-media directory for the legal sector. has been created to provide a marketing platform for independent legal providers across the country. A high street law ‘shop window’ facility without price comparison.

The introduction of Alternative Business Structures (ABS) presents a real threat to the High Street Legal Practice (HSLP).

Such practices are now vulnerable to well known national brands who have large customer databases and deep marketing pockets. Companies such as the Co-op could dominate the sector and provide significant unfair advantage to the existing high street independent.

LawPlayer believes strongly that solicitors should be able to remain independent, to retain their identity and remain a local, non corporate resource to the community they have always served.

In 2012 the SRA identified that there is a lack of knowledge and understanding of the legal profession in general. This lack of knowledge leads to mistrust and deters the end user from using the profession to its full potential. sets out to allay those fears by providing free unbiased information and guidance to both the high street consumer and small business enterprises (SME). A central advice point for all. uses video to walk the customer through a 5 stage customer journey, from identification of the need for a service to post purchase reassurance. The service also includes a full glossary of legal terms and explanation of qualifications, allowing the customer to make an informed choice, comparing one provider to another based on skills and experience, not price.

High street legal providers can therefore use to showcase their knowledge and expertise; promote their USP’s to the local market via a professional marketing platform. provides a level playing field for individual solicitors and lawyers. It enables them to protect themselves against any possible repercussions from the introduction of ABS. provides a free directory listing for all solicitors and lawyers. Individuals however can upgrade their registration; promote themselves with the use of a full multi-media experience including a credentials presentation and video based FAQ’s.

LawPlayer’s combined legal and digital marketing experience is set to ensure the very best search engine optimisation for the full breadth of legal services. is managed by a leading SEO expert proven in achieving top search engine rankings. Overall digital tools for legal professionals that are best in class. is now live and being accessed by high street consumers and small medium enterprises in need of a service. Private practice or in-house we can help you to both market your services and network with other professionals in your sector.