Hogan Lovells has been named among the top five law firms with the strongest brand in Acritas’s annual ‘US Law Firms Brand Index 2014’. The firm climbed to fifth place in 2014 from 14th in 2013.
The ‘US Law Firms Brand Index’ is a result of Acritas’s interview of more than 581 senior general counsel in US-based organisations with more than $50m (£30m) in revenue. It also includes survey responses of 123 in-house counsel based outside the US with legal needs in the country.
Firms are ranked according to top-of-mind awareness, favourability, consideration for both major M&A and top-level litigation and their overall level of usage.