From Cobbetts to Cosmopolitans: law firms are ‘like cocktails’, claims brand research
What do Slater & Gordon and Tom Cruise have in common? Both make people think of Long Island Ice Teas, according to brand consultancy Intangible Business. The consultancy asked focus groups of law firm clients to compare recent mergers with well-known cocktails in a bid to assess their perception of brand new law firm brands. […]