Place your bets

It’s a boy! And doubtless PR agencies across the land are rubbing their hands in glee at the thought of cashing in on the Royal Baby

But those companies using such agencies should maybe take a look at today’s news that the top 50 law firms in the UK spend more than £3m a year on PR. Apparently, firms are willing to shell out £700 a day for agencies to draft and send press releases.

Not that little Prince Cambridge needs such PR. One thing he does need, of course, is a name, with William and Kate so far keeping the moniker of their newborn under wraps. If they want their first-born to be a lawyer, they should choose the baby’s name with care.

While King Clifford Chance might not cut the mustard, David does. In 2010 David was the most popular partner name in the top 50, accounting for just over 5 per cent of the 7,098 partners in the 44 LLPs in that group.

The second most popular male name was Andrew, followed by Michael, Richard and Simon.

So perhaps David is the name you should put your money on – if you haven’t given it all to a PR agency, that is.

Also on

  • Mishcon de Reya has launched a new three-year growth plan that could see it shoot up the UK200 revenue table with a budget target of £100m
  • Legal fees on UK public M&A are dwarfed by those paid to investment bankers on the same deals, with lawyers billing up to 70 per cent less on takeovers during the first half of 2013, according to research by The Lawyer
  • Berwin Leighton Paisner is restructuring its Managed Legal Services (MLS) division after it emerged that Patrick Somers, who led the initiative, has left the firm along with fellow high-profile lateral Andrew Bamber, an acquisition finance specialist