Not so Norton Rosy

Norton Rose Fulbright has been quite the lothario over the past three years, hooking up successfully with a couple of Canadian firms (Ogilvy Renault and Macleod Dixon), a South African (Deneys Reitz) and an Aussie outfit (Deacons) since 2010. But, has the global giant lost its mojo? Despite its best efforts, the firm’s latest foray with US big shot Fulbright & Jaworski is off to a bumpy start.

As The Lawyer revealed last month, the firm had some teething problems integrating the two legacy teams in Dubai – Norton Rose and Fulbright were largely holed up in two separate offices a 10 minute drive across the emirate. Given their difficulties, the news that an octet of partners (including one in Riyadh) have packed up their bags,braved the Arabian heat and marched into the offices of fellow Americans, Baker Botts is hardly a surprise.

The Fulbright team put it down to differences in culture and profitability, or perhaps they couldn’t hack Martyr’s ‘different’ approach to law firm leadership? Either way, Norton Rose Fulbright must be wondering where it all went wrong.

Still, they say what doesn’t kill you makes you stronger. While it’s picking up the pieces of its Middle Eastern practice, perhaps Norton Rose Fulbright will learn that all marriages aren’t made in heaven.

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