Berwin Leighton Paisner (BLP)-backed alternative legal services provider Lawyers on Demand (LoD) has recruited Financial Times (FT) general counsel Tim Bratton as practice development director.
Bratton announced his departure from the FT last month (27 June 2013) after almost a decade in-house at the company. He starts work at LoD in September.
The practice development director role is a new one. Bratton will focus on growing LoD’s client and lawyer relationships and will also work with the company’s directors to implement its practice development strategy and lead its client development plan with in-house teams and law firms.
The company provides lawyers to in-house teams and other law firms on a secondment basis. In June it began a pay-as-you-go service, named LoD On Call (19 June 2013).
LoD co-founder Simon Harper said the company had been looking for someone who already had a reputation for innovation. At the FT Bratton developed a variety of initiatives including launching a team in Belfast, fixed-fee outsourcing for IP work, and implementing an ‘all-you-can-eat’ tender model.
Bratton said he had worked with LoD previously and had used LoD lawyers at the FT. He said he was looking forward to taking on a commercial role and using his in-house experience to deliver the best service possible for clients.