Addleshaw Goddard advises Sainsbury’s on the creation of Mobile by Sainsbury’s

Addleshaw Goddard’s commercial and corporate teams have advised Sainsbury’s on the creation of the Mobile by Sainsbury’s mobile phone network.

Sainsbury’s has teamed up with Vodafone, by way of a joint venture, to create a mobile virtual network operator (MVNO), which will reward customer loyalty, offer value-for-money mobile products and Nectar points when it launches later this summer.

Working with Sainsbury’s senior legal and commercial team, Addleshaw Goddard advised on all aspects of the deal.

The Addleshaw team was led by technology, media and intellectual property partner James Whittaker, with support from corporate finance partner Andrew Rosling, associate James Tatro and other experts from the firm.

This is the second time Addleshaw Goddard has advised Sainsbury’s on a new business service. In June 2012, the law firm’s corporate team, led by partner Nick Pearey, advised Sainsbury’s on its high-profile move into e-book retailing through the purchase of HMV’s majority stake in Anobii.