Latest Briefings

Leveraging your firm’s knowledge for a greater share of voice and market

By Samuel Page, Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of marketing cases covering hundreds of markets and economic conditions, this rule is continually proved to be true. Brands that maintain a higher share […]

Reaching your market on LinkedIn (Best practice content campaigns – part 5)

By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your topics, and creating your content. Here we’re looking at how to reach an audience on LinkedIn through advertising.

Black Lives Matter: A call to action to dismantle institutional racism in the UK

By Desmond Brady The impact of eight minutes and 46 seconds in the murder of George Floyd watched by millions around the world sparked a new reckoning in the chapter of institutional racism—for not only in law enforcement but in society at large. Thousands of people marched in the streets around the globe and many […]

Debt for equity swaps – A possible solution to rising levels of debt?

By John Hamer, Debbie Jackson, Richard Naish, Daniel O’Gorman, Jo Stephenson, Oliver Duke The Financial Times recently reported that UK business faces a potential debt burden of up to £105 billion with small and medium sized companies under most pressure. Such levels of corporate debt are likely to be unsustainable and create obvious issues for […]

Technology trends lawyers should follow considering COVID-19—Part two

By Nayeem Syed In the previous article, we discussed how Covid-19 will accelerate existing technology trends and innovation. Here we will continue to discuss some of the implications which lawyers will need to consider and help manage their clients. As new technology is deployed at pace, technology-related risk-spotting becomes more important Many industries may see […]


DLA Piper partners advise Pfizer on $635m vaccines acquisition from Baxter

DLA Piper has advised Pfizer on the $635m (£405m) acquisition of commercial vaccines from Baxter. The deal included the meningitis prevention vaccine NeisVac-C and the well-known vaccine FSME-IMMUN/Ticovac. Furthermore, Pfizer acquired the production facility in Austria where the two vaccines are manufactured. The transaction was led by DLA Piper partners Christoph Mager and Elisabeth Stichmann, […]

andrew leaitherland dwf

Stories of the year: March

March set up some of the defining stories of 2014, with Addleshaw Goddard kicking of its early election, and PwC and DWF declaring top 20 aspirations in their respective markets. PwC Legal chief: we can be a top 20 global legal services business in five years PricewaterhouseCooper’s legal arm (PwC Legal) kicked off the year […]


The relationships behind Freshfields’ IPO success in 2014

As we hurtle towards the end of 2014, it looks as if it could be a record year for the amount of cash raised by companies joining the main market of the London Stock Exchange. The figures are hardly surprising given that 52 companies chose to debut on the LSE between 1 January and 30 […]

Aggressive regulators means litigation boom

The total value of the world’s 50 largest litigation practices has just got bigger, exclusive research by The Lawyer has revealed in this year’s Global Litigation Top 50. Last year the total stood at $24.357bn. This year’s list has grown by 7.4 per cent to $26.164bn, the highest level since The Lawyer began tracking global […]

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