What’s in a name? Government publishes response to the Company and Business Names Consultation - .PDF file.
Earlier this year, the government launched a consultation seeking views on the future of the company and business name regulations. Its aim was to identify opportunities to improve and simplify the current system. Now, the government has published its response to that consultation.
The overall aim of the business name regulations is to ensure that every company has a name that is easily differentiated from others and does not misrepresent the company’s position in the eyes of the general public.
The consultation identified that while there is a need to protect the public, there is also scope for the sensitive words and expressions list to be simplified and for the number of entries on that list to be reduced…
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