Sky News interviews DLA Piper’s group head of IPT Australia about brand squatting

Sky News Business Law TV host Carson Scott recently interviewed Melinda Upton, partner and group head of IPT Australia at DLA Piper. In the live interview, Upton discussed the issue of brand squatting and cybersquatting. Carson also interviewed Les Koltai, partner and head of the real-estate group in DLA Piper Australia about doing business down under from a foreign retailer perspective.

In her interview, Upton explained the ‘first to file’ principle is critical for companies entering the Chinese market and how the internet has contributed to the problem of brand squatting.

She added that there are a number of international bodies such as ICANN that deal with issues around domain names. She described Australian corporations as being more reactive to such issues than proactive. She said she and her colleagues at DLA Piper are working a lot with IP colleagues in Hong Kong, Shanghai and Beijing to develop IP strategies for companies entering Asian markets.

In the Koltai interview, Carson said that H&M will be opening in Sydney but not in the CBD. Koltai said that during the past few years there has been a focus on China but many companies are now looking to Australia to expand as it is easy to understand the market.