CPA Global: finding value in external counsel

The last few years have seen a move towards efficiency and cost-cutting in the legal market, largely driven by in-house counsel striving to meet their business’s demands within a tighter budget.

That drive has led many firms to set up low-cost centres outside London, with Trowers & Hamlins, which has just launched a document production hub in Birmingham being the latest, but it has also been profitable for legal services outsourcing companies.

One of those is CPA Global, whose general counsel Ruth Daniels is the subject of this week’s in-house interview. Daniels joined the private-equity owned IP management and outsourcing company two years ago. While part of CPA’s business model features pitching its outsourcing services to in-house counsel as well as law firms, Daniels herself has been focusing intensely on trying to achieve the best possible value from her own external counsel.

That doesn’t just mean seeking the lowest possible price, but also getting the right advice in the right situation.

“Value is all about the quality of the advice, which needs to be practical, appropriate and proportionate to what you’re trying to achieve,” Daniels says.

Wise words. Take note.

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