Soundcloud advertising move could spark Twitter buyout, says Eversheds’ Mohring
Neil Mohring, head of media at Eversheds, has commented on the news that Soundcloud is to allow advertising on its site. To date, SoundCloud has operated without licences from content owners. According to Mohring, content owners ‘seem to have taken the view that the promotional value of content freely available on SoundCloud outweighed the value […]