Britvic launches hunt for new advisers in the US

Beverage giant Britvic is looking to build an informal panel of advisers in the US off the back the beverage company’s recent 15-year exclusive distribution deal with PepsiCo.

The deal secures bottling and distribution for Britvic’s Fruit Shoot products in 41 US states, hitting its initial US distribution target almost two years ahead of schedule.

Britvic general counsel and company secretary Clare Thomas said: “The size of the prize in the US is massive but it’s a huge challenge, with different laws in different states and it being a far more litigious society.”

Thomas already has an informal panel in the UK to support her 50-strong team, which includes nine lawyers based in company’s home markets of UK, Ireland and France.

Advisors in the home markets include Addleshaw Goddard, Baker & McKenzie, Barker Brettell, Lewis Silkin, Linklaters, Ward Hadaway and White & Case in the UK.

In Ireland the company regularly instructs A&L Goodbody, while in France the company’s principle advisers are Fidal, Heenan Blaikie and the Linklaters Paris office.

Thomas said the US network would be in part leveraged of the existing relationships Britvic has with US firms and “investing time in going out, meeting people and finding out what they can do.”

Thomas was appointed Britvic GC following a period of secondment with the company from Addleshaw Goddard, where she was an M&A lawyer (25 November 2013).