The deal is a joint venture between digital studio kpe and television production company Hat Trick Productions.
For the Hat Trick deal, kpe instructed Wiggin & Co. However, before the deal was completed the company dropped the firm and instructed Reynolds instead.
One source believes kpe turned to Reynolds because it was unhappy with the level of work being undertaken by Wiggin & Co.
Mike Turner, Wiggin & Co managing partner, confirms this was the first instruction, but is unable to say why Reynolds was brought in to complete the deal.
Reynolds e-commerce lawyer Dianne Vander Cruyssen led the deal for kpe. She confirms that the practice was brought in after the initial instruction of Wiggin & Co, but declines to discuss the matter any further.