Field Fisher Waterhouse advised Whitbread-owned Beefeater Restaurant & Pub on a television sponsorship deal with Channel 5. The agreement is part of a £1.5m media campaign which includes the sponsorship of Channel 5 show It's a Knockout. Hayley Stallard, head of the advertising and marketing law group at Field Fisher, acted on the deal, assisted by David Bond. Channel 5 was represented by its business and legal affairs department.