Latest Briefings

Leveraging your firm’s knowledge for a greater share of voice and market

By Samuel Page, Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of marketing cases covering hundreds of markets and economic conditions, this rule is continually proved to be true. Brands that maintain a higher share […]

Reaching your market on LinkedIn (Best practice content campaigns – part 5)

By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your topics, and creating your content. Here we’re looking at how to reach an audience on LinkedIn through advertising.

Black Lives Matter: A call to action to dismantle institutional racism in the UK

By Desmond Brady The impact of eight minutes and 46 seconds in the murder of George Floyd watched by millions around the world sparked a new reckoning in the chapter of institutional racism—for not only in law enforcement but in society at large. Thousands of people marched in the streets around the globe and many […]

Debt for equity swaps – A possible solution to rising levels of debt?

By John Hamer, Debbie Jackson, Richard Naish, Daniel O’Gorman, Jo Stephenson, Oliver Duke The Financial Times recently reported that UK business faces a potential debt burden of up to £105 billion with small and medium sized companies under most pressure. Such levels of corporate debt are likely to be unsustainable and create obvious issues for […]

Technology trends lawyers should follow considering COVID-19—Part two

By Nayeem Syed In the previous article, we discussed how Covid-19 will accelerate existing technology trends and innovation. Here we will continue to discuss some of the implications which lawyers will need to consider and help manage their clients. As new technology is deployed at pace, technology-related risk-spotting becomes more important Many industries may see […]

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Power snuggle

Field Fisher Waterhouse has just finished refurbishing its office. Field Fisher Waterhouse has just finished refurbishing its office. The new scheme is all white leather chairs, grey carpets and big, black meeting tables. It’s like American Psycho meets Changing Rooms. What does it signify?

University of Sydney beats London School of Economics in WTO mooting face-off

The University of Sydney won this year’s annual World Trade Organisation (WTO) moot court competition, narrowly beating the London School of Economics (LSE) in the final round. The competition, which is organised by the European Law Students’ Association, saw the Australian team beat 63 other universities to the title. The final round was held in […]

The law behind… Energy

With the UK’s natural energy resources diminishing all too quickly the Government is continually looking at initiatives that will provide viable solutions to the problem. Liquified Natural Gas As the headlines mount about gas prices, security of supply and geopolitical worries, lawyers are working with energy companies to ensure that the world’s energy demand is […]

Elite firms put to shame by smaller practices’ diversity

Law Soc reveals that only 8 per cent of the UK’s top 100 firms’ trainees belong to an ethnic minority. The average proportion of ethnic minority trainees at the UK’s top 100 law firms lags significantly behind the number of registered trainees across the profession from ethnic minority groups. The 2006 diversity league table, first […]

Doing your firm a favour

Existing clients take on extra significance if you can sell them additional services, says Jonathan Denny Cross-selling additional services to clients as a way of growing a law firm’s business has become something of a Holy Grail for law firm marketing. However, the very expression ‘cross-selling’ implies that there are barriers to be crossed, and […]

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