The real spiel

Tulkinghorn happened to find himself on Denton Wilde Sapte’s (DWS) website the other day and spotted a list of what were clearly the firm’s core values: services, practice areas, intelligence, expertise, legal advice. All good, commendable stuff. But whoever decided it was a good idea to arrange them as an acrostic to spell out ‘Spiel’ was either having a Radox or hadn’t watched enough Only Fools and Horses.

Does DWS really want to portray itself as a market trader?
In any event, Tulkinghorn would like to suggest an alternative, should it tire of its current example: aspirational, reliable, succinct, entrepreneurial.