From July the name which the firm has used for the last 50 years will be shortened to simply Freehills.
National chairman, Peter Mansell says the firm is already known by the condensed moniker in the market.
He says the firm has done little market research on the change and not consulted clients but is confident that the name change will be widely accepted.
The new name and branding, he says, reflects Freehills' position as a leading law firm and a leading commercial business entity. The firm is developing a new corporate logo to reflect the name change