City firm Nicholson Graham & Jones has recruited Andy Nash, the man credited with building Taunton Cider's brands, such as Dry Blackthorn, as non-executive director to advise it on marketing strategy.
Nash was commercial director at Taunton Cider and part of the successful launch of its premium brands in the early 1990s.
When Matthew Clark took over the company at the end of 1995, Nash became managing director of the newly-formed Matthew Clark Taunton, but left in January after restructuring.
Nash said he had been a client of the firm and said he saw it as a sign of its “vanguard approach” that it had “actively sought someone who can bring a totally fresh approach and some hard-hitting ideas from the world of fast-moving consumer goods.”
Managing partner Michael Johns said the success of the appointment of Jim Butler, former senior partner of KPMG, as a non-executive strategy adviser in 1994 had led the practice to this latest non-executive appointment.