Latest Briefings

Leveraging your firm’s knowledge for a greater share of voice and market

By Samuel Page, Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of marketing cases covering hundreds of markets and economic conditions, this rule is continually proved to be true. Brands that maintain a higher share […]

Reaching your market on LinkedIn (Best practice content campaigns – part 5)

By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your topics, and creating your content. Here we’re looking at how to reach an audience on LinkedIn through advertising.

Black Lives Matter: A call to action to dismantle institutional racism in the UK

By Desmond Brady The impact of eight minutes and 46 seconds in the murder of George Floyd watched by millions around the world sparked a new reckoning in the chapter of institutional racism—for not only in law enforcement but in society at large. Thousands of people marched in the streets around the globe and many […]

Debt for equity swaps – A possible solution to rising levels of debt?

By John Hamer, Debbie Jackson, Richard Naish, Daniel O’Gorman, Jo Stephenson, Oliver Duke The Financial Times recently reported that UK business faces a potential debt burden of up to £105 billion with small and medium sized companies under most pressure. Such levels of corporate debt are likely to be unsustainable and create obvious issues for […]

Technology trends lawyers should follow considering COVID-19—Part two

By Nayeem Syed In the previous article, we discussed how Covid-19 will accelerate existing technology trends and innovation. Here we will continue to discuss some of the implications which lawyers will need to consider and help manage their clients. As new technology is deployed at pace, technology-related risk-spotting becomes more important Many industries may see […]

Recommended

Links associates see pay bands take a dive

Linklaters has cut associate pay bands by an average of 7 per cent and slashed bonuses across the firm. Linklaters associates will move up through the salary bands this year, but reduced rates mean that most junior lawyers will receive a pay rise of between just 2 and 4 per cent. The Linklaters announcement means […]

Mishcon gives adman development reins

In a highly unusual move, Mishcon de Reya has hired an adman as head of business development. In a highly unusual move, Mishcon de Reya has hired an adman as head of business development. Elliot Moss joins from advertising agency Leagas Delaney, where he was managing director. Previously he managed the agency’s relationship with Mishcon […]

Two elevated to Macfarlanes partnership

Macfarlanes has responded to the gloomy economic climate by cutting annual partner promotions to two. Last year the firm made up five associates in the debt finance, corporate tax, property and litigation groups. (27 March 2008). This year’s new partners are Damien Crossley in corporate tax and Andrew Perkins in debt finance. Notably, there were […]

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Week Seven: The Apprentice analysed…

Week seven into The Apprentice and Sir Alan tested the sales skills of the wannnabe apprentices challenging them select two products to sell to local retailers in Liverpool. How did they do? Our employment lawyer panel moonlighting as TV critics give their judgment. Hannah Ford, solicitor, Stevens & Bolton LLP With travel budgets tightening across […]

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Chaos as MoJ scuppers litigation reform

Judges and politicians at loggerheads as Jackson review kicked into the long grass The judiciary is on a collision course with the Ministry of Justice (MoJ) over how the litigation ­system should be reformed in England and Wales. Serious concerns have been raised about political interference with a range of litigation reforms after the MoJ […]

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