This is the first deal for DaimlerChrysler following Olswang‘s successful pitch for its e-commerce work in April. The car manufacturing giant already had a range of relationships with firms – Freshfields Bruckhaus Deringer being one – so the win was a coup for Olswang. E-commerce partner Gringras led the pitch.
This deal was unique because currently, consumers can only buy cars online with delivery handled by the dealership. This meant that DaimlerChrysler’s online venture had to comply with the Distance Selling Regulations, which came into force on 31 October. The regulations allow purchasers a one-week cooling off period on products brought “at a distance” (via internet, email, interactive television or telephone). But should someone change their mind after buying a car, it immediately becomes second-hand and hence loses value. To get round this problem, the firm included a variety of clauses and pre-deal negiogations. They included making sure all governmental lobbying had been exhausted, a £250 delivery charge and a detailed description of “reasonable care”. It is also in on-going talks with the DVLA.