The Professional Services Marketing Group (PSMG) last night (4 April) ratified a decision to launch a major research study on measuring the effectiveness of business development.
According to co-chair Chris Hinze, the board was in “universal agreement” on designing a study among professional services firms to measure the return on investment in business development.
Mark King, co-chair and marketing director at Lewis Silkin, described the problem of measuring the effectiveness of business development, as “one of the most important issues” facing professional services marketing today. “There are large sums of money involved and it is a competitive market,” he added. “Partners want to know that if you do this, you get that.”
He added that the research project was in the early stages but that the PSMG was commited to beginning work on developing the questionnaire and exploring how it could be carried out.
Ropes & Gray scoops coveted lead role on SunGard buyout
The $11.3bn (£6.03bn) acquisition of SunGard Data Systems by a consortium of private equity houses has turned into a feeding frenzy for lawyers, with no fewer than seven US firms landing roles on the biggest leveraged buyout since the 1980s. Boston-based Ropes & Gray has landed the lead role advising the consortium on corporate aspects […]