Plan three to four issues including information on budgets, production dates, forthcoming legal developments and firm events.
Get quotes and samples from three printers.
Draft deadlines for the submission of text and photographs.
Set up a mailing list in conjunction with individual fee earners and ensure data is up-dated automatically.
Publicise production dates internally and set up an editorial committee.
Subscribe to a newsletter information service and invest in a good copywriter.
Ensure your newsletter follows house style.
Seek feedback from recipients.
Add local and trade press to your mailing list.
Review the purpose of the newsletter to gauge its effectiveness and amend the content as required.