A coalition of some of the world’s most powerful chief executive officers (CEOs) today launched a new front on industry’s global war on intellectual property pirates.
Bascap (Business Action to Stop Counterfeiting and Piracy) was formed under the auspices of the International Chamber of Commerce. It aims to raise awareness among the world’s governments of copyright theft and hopes to influence governments, in particular those of jurisdictions where piracy is most prevalent, to introduce new legislation aimed at combating and reducing the illegal trade.
The initial leadership group of 13 CEOs, who met this morning (Tuesday 4 October) at EMI’s Kensington headquarters, included Microsoft’s Steve Ballmer, Bob Wright of General Electric and NBC Universal, and Eric Nicoli, chairman of EMI Group.
Nicoli said that although the meeting was held at EMI’s offices and the group included high-profile media and entertainment CEOs, the Bascap initiative was aimed at all industries that are subjected to piracy and copyright theft.