Will Stephens Innocent's tactics 'sink or swim'?

Media law firm Stephens Innocent is using this startling image of a semi-naked old man to promote its services to clients. The firm's new brochure, designed by Spencer Landor, features an array of startling images including one of an electric chair which is captioned “revenge or justice”, a painting by Francis Bacon which bears the words “original or fake”. There is also a fried egg with the yolk shaped like a copyright sign which says “virtual or reality”. Stephens Innocent senior partner Mark Stephens says that the brochure is intended to be different and new. “It is breaking the mould,” he says.