Latest Briefings

Leveraging your firm’s knowledge for a greater share of voice and market

By Samuel Page, Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of marketing cases covering hundreds of markets and economic conditions, this rule is continually proved to be true. Brands that maintain a higher share […]

Reaching your market on LinkedIn (Best practice content campaigns – part 5)

By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your topics, and creating your content. Here we’re looking at how to reach an audience on LinkedIn through advertising.

Black Lives Matter: A call to action to dismantle institutional racism in the UK

By Desmond Brady The impact of eight minutes and 46 seconds in the murder of George Floyd watched by millions around the world sparked a new reckoning in the chapter of institutional racism—for not only in law enforcement but in society at large. Thousands of people marched in the streets around the globe and many […]

Debt for equity swaps – A possible solution to rising levels of debt?

By John Hamer, Debbie Jackson, Richard Naish, Daniel O’Gorman, Jo Stephenson, Oliver Duke The Financial Times recently reported that UK business faces a potential debt burden of up to £105 billion with small and medium sized companies under most pressure. Such levels of corporate debt are likely to be unsustainable and create obvious issues for […]

Technology trends lawyers should follow considering COVID-19—Part two

By Nayeem Syed In the previous article, we discussed how Covid-19 will accelerate existing technology trends and innovation. Here we will continue to discuss some of the implications which lawyers will need to consider and help manage their clients. As new technology is deployed at pace, technology-related risk-spotting becomes more important Many industries may see […]

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Freshfields helps the homeless with job training programme

Freshfields Bruckhaus Deringer is working with Business in the Community as part of a mentor programme to help homeless people find employment. The programme, called Business Action on Homelessness, places the homeless in two or four-week work placements in major organisations, including law firms. Freshfields recently took its 100th placement. The firm provides work experience […]

AJA takes legal aid fight to Parliament

A host of lawyers descended on Parliament last week (24 May) to lobby MPs for better access to justice and better civil legal aid. The Access to Justice Alliance (AJA) organised the lobbying event to express the concerns of lawyers working in the civil legal aid field about the decline in public spending on civil […]

Law Soc on course for revamped LPC

The Law Society has completed the first stage of its controversial review of legal education and training and has set out the timetable for overhauling the LPC. The 10-page document, published by the Law Society’s Regulation Board last week, fleshes out the proposals unveiled by the Law Society last October, when it reneged on its […]

Taxman elected new senior partner at Travers

Travers Smith has elected former managing partner Alasdair Douglas as its new senior partner, replacing the retiring Christopher Bell. Douglas takes up his new role on 1 July, and will also continue fee-earning in the tax department. He was previously managing partner between 1995 and 2001, before being replaced by Chris Carroll. Bell has been […]

LeBoeuf raids Linklaters, DWS in City hiring spree

Linklaters, DWS in City hiring spree” />LeBoeuf Lamb Greene & MacRae has continued its lateral hiring spree, adding two more London partners, making four this year and taking its London partnership number to 25. Project finance partner Scott Brodsky joins the firm from Linklaters. His departure coincides with Linklaters’ announcement (The Lawyer, 22 May) that […]

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