this week's award for inn-ovative marketing goes to Bircham Dyson Bell. One of The Lawyer's hacks was rather bewildered to receive a black-and-white photo of a bearded gentlemen, which by her phenomenal powers of deduction she assumed to be a lawyer. But there was no documentation to give any information about this man, aside from the address on the envelope.
Slightly unsure as to whether he had sent the photo himself as a potential suitor, or whether there was some other meaning behind it, the hack picked up the phone and called the press office. Bingo! The marketing de-partment had snared their first victim.