Latest Briefings

Leveraging your firm’s knowledge for a greater share of voice and market

By Samuel Page, Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of marketing cases covering hundreds of markets and economic conditions, this rule is continually proved to be true. Brands that maintain a higher share […]

Reaching your market on LinkedIn (Best practice content campaigns – part 5)

By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your topics, and creating your content. Here we’re looking at how to reach an audience on LinkedIn through advertising.

Black Lives Matter: A call to action to dismantle institutional racism in the UK

By Desmond Brady The impact of eight minutes and 46 seconds in the murder of George Floyd watched by millions around the world sparked a new reckoning in the chapter of institutional racism—for not only in law enforcement but in society at large. Thousands of people marched in the streets around the globe and many […]

Debt for equity swaps – A possible solution to rising levels of debt?

By John Hamer, Debbie Jackson, Richard Naish, Daniel O’Gorman, Jo Stephenson, Oliver Duke The Financial Times recently reported that UK business faces a potential debt burden of up to £105 billion with small and medium sized companies under most pressure. Such levels of corporate debt are likely to be unsustainable and create obvious issues for […]

Technology trends lawyers should follow considering COVID-19—Part two

By Nayeem Syed In the previous article, we discussed how Covid-19 will accelerate existing technology trends and innovation. Here we will continue to discuss some of the implications which lawyers will need to consider and help manage their clients. As new technology is deployed at pace, technology-related risk-spotting becomes more important Many industries may see […]

Recommended

DLA Piper wins Commonwealth Games Glasgow race

DLA Piper Rudnick Gray Cary has won a competitive bid to secure the role of legal adviser to the Glasgow 2014 bid for the Commonwealth Games. The firm will advise the Glasgow 2014 team on matters relating to broadcasting rights, sponsorship and merchandising. It will be led by partners Nick Fitzpatrick in London and John […]

Freshfields launches Pac-Man defence for EMI

Freshfields Bruckhaus Deringer has scooped an instruction to advise EMI as its larger rival Warner Music launches a counter-bid for the UK music company. Known as the Pac-Man defence, Warner Music, which received a bid approach from EMI on 3 May, launched a bid for its smaller rival on 14 June. Warner Music’s initial alternative […]

Lawyers are the only winners as Gas Natural feels the chill in Spain

With Gas Natural’s €22.5bn (£15.35bn) hostile bid for Endesa halted by a Madrid commercial court, some are suggesting that the only beneficiaries of the drawn-out affair may be the law firms advising. Over eight months, Endesa, advised by Clifford Chance partner and head of competition Miguel Odriozola, has filed more than 30 legal and administrative […]

A&O, Macfarlanes act on publisher sale

Allen & Overy (A&O) and Macfarlanes advised on the E550m (£380m) sale of Italian publisher Arnoldo Mondadori Editore to the French arm of magazine publisher Emap. The deal is conditional upon EU regulatory clearance. Emap France has a portfolio of more than 40 consumer titles, including TV listings, lifestyle and special-interest magazines. A&O advised Emap, […]

White & Case wins Arcelor financing role

White & Case has won the instruction to advise the lead arrangers providing the financing of Mittal Steel’s EUR26.9bn acquisition of rival Arcelor. The deals will be financed through a EUR10.8bn syndicated loan, one of the biggest European deals of recent years. The loan consists of a EUR5bn and a EUR2.8bn acquisition line. The remainder […]

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