News reached Tulkinghorn last week that Eversheds‘ alliance firm in Dublin O’Donnell Sweeney had rebranded. In a marketing masterclass, the firm is now known as O’Donnell Sweeney Eversheds. Note the canny order of the names.
A quick look at the firm’s updated website shows it has chosen to highlight the change with a picture of… a giraffe. As one rival managing partner put it: “At least it’s not an ostrich.”
Tulkinghorn thinks it shows a lot of neck. Most of it brass.