What’s in a name? Plenty, thinks the firm formerly known as Nabarro Nathanson (or Nabarros to its mates).
In fact, the mid-size firm thinks there’s even more in a letter. To be precise, there’s more value in losing a letter.
In what must have taken many evenings over the drawing board, the firm has unveiled the fruits of a labour-intensive rebranding exercise called ‘Clarity Matters’.
It will now be known simply as ‘Nabarro’. See story
We at The Lawyer are all for brevity and clarity, so on that note…
From now on, we’ll be taking a leaf out of Nabarro’ book and we too hall be dipening with uing the letter ‘s’. It alway truck u a a mot extraneou letter.