Latest Briefings

Leveraging your firm’s knowledge for a greater share of voice and market

By Samuel Page, Adam Elgar The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of marketing cases covering hundreds of markets and economic conditions, this rule is continually proved to be true. Brands that maintain a higher share […]

Reaching your market on LinkedIn (Best practice content campaigns – part 5)

By Samuel Page Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen our best practice advice for planning a content campaign, defining your topics, and creating your content. Here we’re looking at how to reach an audience on LinkedIn through advertising.

Black Lives Matter: A call to action to dismantle institutional racism in the UK

By Desmond Brady The impact of eight minutes and 46 seconds in the murder of George Floyd watched by millions around the world sparked a new reckoning in the chapter of institutional racism—for not only in law enforcement but in society at large. Thousands of people marched in the streets around the globe and many […]

Debt for equity swaps – A possible solution to rising levels of debt?

By John Hamer, Debbie Jackson, Richard Naish, Daniel O’Gorman, Jo Stephenson, Oliver Duke The Financial Times recently reported that UK business faces a potential debt burden of up to £105 billion with small and medium sized companies under most pressure. Such levels of corporate debt are likely to be unsustainable and create obvious issues for […]

Technology trends lawyers should follow considering COVID-19—Part two

By Nayeem Syed In the previous article, we discussed how Covid-19 will accelerate existing technology trends and innovation. Here we will continue to discuss some of the implications which lawyers will need to consider and help manage their clients. As new technology is deployed at pace, technology-related risk-spotting becomes more important Many industries may see […]

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Stop the press

Some firms will go to any lengths to avoid bad news. Take Linklaters, for example. Tulkinghorn hears that when the edition of The Lawyer containing the shock news that corporate partner Peter King was joining Shearman & Sterling was published, the post room was told not to distribute copies to Linklaters lawyers. The delay in […]

All abroad

Offshore outsourcing is booming and UK law firms are waking up to that fact. Matt Byrne looks at the progress of the key players, including Bird & Bird, Barlows and Simmons Later this year, Bird & Bird will go public with one of its most ambitious foreign adventures to date. The technology firm with a […]

Linklaters cements United Technologies’ tie with Chubb deal

Linklaters has sealed its first major acquisition for United Technologies Corporation (UTC) since being appointed as preferred legal adviser by the US conglomerate 18 months ago. The magic circle firm advised UTC on its acquisition of Chubb, previously part of the demerged Williams Group. It is expected that Slaughter and May, which advised Chubb, will […]

Dewey postpones European plans

US firm Dewey Ballantine has put European expansion plans on hold as a result of the Iraq war and concerns about the international economic climate. The firm has stalled planned launches in France and Germany, although it continues to look for suitable merger partners. The Lawyer understands that Dewey had been in talks with the […]

Freshfields tops German M&A

Freshfields Bruckhaus Deringer has netted the largest share of Germany’s deals despite the slow market, as revealed by Thomson Financial’s M&A tables for announced deals, January-June 2003. It is understood that some of the firm’s German offices are now matching, or are slightly outperforming, London. Meanwhile, Slaughter and May‘s best friend Hengeler Mueller has had […]

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