Lame same name claim

Should this firm perhaps have checked the legal directories before signing off on its rebrand?
“From today (17 October 2005), Nottingham law firm Berryman Shacklock will trade as Berryman and sport a new brand identity to mark the next phase in its strategy for sustained growth,” read its entry.

Luckily it is highly unlikely that any client could ever confuse “Berryman” with national firm Berrymans Lace Mawer, or ‘Berrymans’, as everyone (apart from presumably the chaps at Berryman) calls it.