Hampstead & Highgate Express

A potential £10.5m licensing deal for English football's Premier League may have collapsed after five months of negotiations between the Football Association and computer company Eidos, a major client of City law firm Manches & Co.

Eidos already used the names of Premier League football teams in its computer game Champions Manager but was seeking exclusive use of the club's strips and logos.

Manches partner John Rubinstein said: “If somebody offers you exclusivity you expect to get means of securing exclusivity. What we originally understood to be the offer didn't turn out to be anything like what was on the table. Exclusivity must mean something if you're going to put in £10.5m.”

The FA was advised by Willoughby & Partners partner Shireen Peermohamed, who joined the firm from Ashurst Morris Crisp in May.

She said: “My client is still in negotiations and they met the other side this week.”