West End firm Mishcon de Reya is ploughing investment into its IP business in a bid to expand the practice into trademark filing work.
It follows the hire of Davenport Lyons head of IT and brands Simon Tracey and two associates.
Tracey specialises in trademark registration work and was a partner in Davenport’s contentious IP team.
“He’s coming in to bolster an existing department and bringing a significant extra capability with experience in managing trademark portfolios,” said partner Kasra Nouroozi.
It is Mishcon’s first step into volume IP work, which Nouroozi said had always been considered a ”collateral liability unless you get the volume”.
Now, he said, the firm was in the right position to take a step into the volume arena.
“We’ve got a very good shot of getting significant IP work from this,” he added.
Davenport is also planning to ramp up its IP capability by bringing in a new partner to replace Tracey.
Davenport partner Michael Hatchwell said that, with larger firms pulling away from IP work, there is space for another large player in the IP world.
When asked about Mishcon’s prospects in the practice area, Hatchwell said: “They’re well placed to grow it.”