The Newly launched Abu ;Dhabi ;media ;city twofour54 has turned to Dubai-based pay-TV operator Showtime Arabia for its first general counsel.
Greg ;Sweeting, ;who was general counsel at Showtime Arabia, joined twofour54 on its launch last week (12 October).
His initial task has been to work alongside the head of licensing and regulatory affairs Claire Lyons in developing a media code for the global and local media organisations now setting up shop in the media zone.
Sweeting ;said: ;“The media industry in the Middle East, and particularly in the United Arab Emirates, has grown very quickly in a short space of time. There hasn’t previously been a need to have a clear regulatory environment.”
But he added that having a clear code to assist media organisations in developing culturally and religiously appropriate content is “absolutely key”.
DLA Piper head of IP for the Middle East, South Asia and Africa region Joycia Young is providing external counsel to the company, but Sweeting is also considering developing the in-house capacity.
Showtime ;Arabia has appointed Gordon Finlayson as director of legal to take over Sweeting’s role.