Scandinavians look to revitalise alliance

The three member firms of the Scandinavian Law Alliance are scheduled to meet in Copenhagen in the middle of the month to look at ways of revitalising the alliance.

According to a source, the firms Sweden's Vinge, Denmark's Kromann & Munter and Norway's Thomessen Krefting Greve Lund will hold a “strategy meeting” to reassess their seven-year relationship, which many observers believe to be virtually defunct.

As the managing partner of a leading Stockholm firm noted: “It has made very little impact. When the firms entered into an alliance, everyone thought that they would merge into one firm. They haven't. Why not? We don't know.”

Issues to be addressed by the three firms include formulating ways to make partners more aware of the existence of the alliance and making the alliance more prominent on the firms' letterheads.

Johan Gothberg, a partner at Vinge, played down the significance of the meeting, saying that the firms meet regularly and are always looking at ways of improving the relationship.

But he admitted that the alliance did not have a high profile in the market and this was a question that would be addressed, although he noted that marketing associations was “difficult”. He ruled out a merger between the three firms.

The reassessment of the relationship has arisen because of the rapid pace of change in the European legal market with Scandinavian firms keen to carve themselves a role.