Why hire an expensive creative agency to botch it up when you can get your own lawyers to do the job for virtually nothing?

In a global internal competition Clifford Chance staff have renamed their internal magazine, from C to CC World.

While Tulkinghorn has a certain fondness for the new title’s ring of global domination, he mourns the passing of the timeless elegance of C.

The competition winner was a New Yorker who was awarded £200 ($417) of book vouchers.

Indeed, such fine creative minds has Clifford Chance that the winner’s name had to be picked out of a hat, as many other worthy contestants also came up with the sheer genius of CC World.

Tulkinghorn believes the next challenge for Clifford Chance should be the redesign of the Olympic logo as part of its 2012 pro bono support.