The Lawyer‘s Web Week is a weekly commentary on legal activity on the web. This includes an overview of the best of the week’s blogs. If you want to direct us to useful links, email webweek@ thelawyer. com.
•Boyes Turner prize entry?Another day, another rebrand. Thames Valley powerhouse Boyes Turner (www.boyesturner.com) is the latest firm to add a confusing logo to its online marketing strategy.
The highly excitable press release says: “The visual mark of the firm – the logo – demonstrates a unique approach to law firm brand design, with the firm’s name rotated on its axis two different ways.”
This is a roundabout way of saying that the firm name is illegible to all apart from those with a double-jointed neck and bionic eyeballs. What has Nabarro started?As part of the web strategy, Boyes Turner has just launched no fewer than 10 websites, with seven more to follow, to tailor its image to different audiences.
Apparently each site has been designed to account for differences in the way clients, trainees and prospective recruits search for information.
Whether there are 17 different ways to do this is open to discussion: and we would discuss it, but the links were left off the press release.
As the PRs like to say: “Traditional legal marketing convention has been turned on its head.”
•The truth is out thereThere are two types of law blogs: ones that promote the firm and ones that actually give you an insight into what is really going on.
Blogs of the latter type are few and far between, mostly because lawyers know they would be risking the chop.
A report by YouGov, reported on Pinsent Masons‘ tech news site Out-Law (www.out-law.com), highlights this. The survey found that 39 per cent of people who keep personal blogs post information about their workplace.
Croner technical consultant Gillian Dowling, who commissioned the survey, said: “With blogging, the employee sitting in front of his computer screen experiences lack of embarrassment, as there is no face-to-face contact.
“An employee can be lulled into a false sense of security and sound off about his bad day at work on a blog without fully considering the impact such a posting may have.”
The fact that barely any legal blogs have this kind of juicy information is testament to the self-control of their writers.
The last person to crack was Denise Howells, former Reed Smith partner and full-time blogger, who was fired last year.
Her final post read: “Firms still have a long way to go before being ‘flexible and creative’ transcends the realm of soundbite and recruiting/ retention pitch, and enters that of core value.” Ouch.
You see, it saves the hassle of giving in your notice. So come on law bloggers, forget the survey and tell us what you really think of your firm.
•Vos dishes the gossThe bar might have taken its time to get online, but there is no stopping it now. It launched a blog round-up website in April (http://blog.bar council.org.uk/) and chairman Geoffrey Vos QC has been no slacker in telling the world about his life.
His most recent post begins: “The absence of a blog from the Chairman last week was caused by my taking a short holiday in France. A most enjoyable week, I must say.
“Of course, I was not completely away from my computer. In fact, much time was spent preparing for the second reading of the Legal Services Bill in the Commons on Monday 4th June 2007.”
Even if there is not too much to tell, Vos is there with the details.
“Life as Chairman of the bar is not always exciting. This was a nuts-and-bolts week, culminating in a crucial, but not exactly newsworthy, meeting of the Appointments Board,” he writes.
Thanks Geoffrey. A 24-hour live feed into the life in the Vos household can’t be far off.