Canon Europe is launching a series of new panels in major European jurisdictions at the same time as beefing up its emerging markets team with two new hires.
The company will roll out panels in five countries before the end of the year and is still in the process of selecting firms for rosters elsewhere.
Canon Europe chief of legal David Bateson said: “We’re carrying on a process of looking at law firms country by country. We use a fairly typical beauty parade approach, which in some cases can lead to a change in the law firms we use.
“We’re thinking of a number of things. Advice that’s technically correct, obviously, but it must also be tailored to our business [and be] commercial, practical, clear and timely. Cost, of course, is also an issue, as is the potential to develop good relationships.”
Canon Europe’s legal team worked with the procurement team to send out requests for information, which are then used to draw up a shortlist of firms to pitch. Bateson declined to comment on which countries would receive the new panels, because the firms themselves are yet to be notified.
Meanwhile, Bateson has created the new role of emerging markets legal chief, which covers the legal teams outside Western Europe. Canon Europe has already made an offer to a lawyer to fill the post.
Bateson said: “There’s a lot of focus on the emerging markets because of the growth opportunities there.”
As part of the emerging markets push, Canon Europe has also hired its first lawyer in Russia, bringing in Svetlana Borodina from Linxtelecom.