Linklaters mulls ditching recruitment brochures

The magic circle firm said it hopes to put a stop to printing the usual 7,500 hard copies of its graduate recruitment brochure next year, but only if students are keen on the idea. Graduate recruitment partner Matthew Keats explained: “We know that people use our website regularly and many now prefer to look at things online, where content and information about the firm is updated continually. Therefore it seems counterintuitive to produce large numbers of hard-copy brochures, which are out of date almost as soon as they go to print. “I think we have to move away from students going to law fairs and coming out laden down with bags upon bags of freebies and brochures.”

Linklaters will make a final decision on whether to ditch hard-copy brochures over the next six to eight months after speaking with students to gauge their reactions. The news comes weeks after the firm announced that it had turned its back on the usual law fair giveaways this year by doing away with freebies in favour of donating money to charity.

Rather than hand out items such as stationery and umbrellas, the firm has pledged £18,000 for a literacy festival for five- to 15-year-olds in Hackney, East London (The Lawyer, 12 October). The firm helped fund the week-long StarLit Festival, which gave more than 3,000 children the opportunity to read new books and meet authors. The cash also meant every child at the festival could take a book home.